Search engine optimization is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo and Bing). This way, prospects will find your website when they make search engine queries about your business or brand, or queries about a product or service you offer.

Businesses need leads they can convert to customers. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate.

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Our SEO methods adhere to Google’s recommendations. Today, 91% of people online use search engines frequently, and Google takes a commanding 66.80% market share. If you dominate Google, you’ll dominate the search rankings. People will find you if they can find you on Google.

Unlike other freelancers and agencies, we use “white hat” strategies. Google and other search engines hate “black hat” or dubious optimization efforts like spamming, keyword stuffing, and cloaking. In fact, our methodologies abide by the latest algorithm updates by Google, such as Penguin and Panda updates.

SEO involves the application of complex guidelines and adept techniques in the design, architecture, coding, content, promotion, and linking of your website. It starts with intelligent research on the best keywords or search queries your prospects search in Google.